Flo rida is known to be a synthetic star and is very manufactured. I looked at his music due to the contrast between Ed Sheeran and him. All of his music is about money and the benefits of being a star but doesn't focus on the actual music and how it can connect with people but more on the lifestyle of being famous. His videos are very eccentric and over the top to make people want his life. In his videos you will always come across a few of these elements:
-Women
- Desirable locations (i.e. Beach)
- Exotic countries
- Alcohol
- Sun/Fun
Treatment for music video
For the video, due to him being a synthetic star means that you have to focus on the lifestyle and the way the 'rich and famous' live instead of the music and personal side. For example, I would pick somewhere like a nice hotel, showing all the benefits and 'treats' you get to have when being a star. This attracts the target audience (male, 18-24) by showing them what they could have and having them want the scenes shown in the video to happen to them. This will create not only a desire for the life shown but a desire to continue watching more of his videos to feel like they are apart of that glamorous and envious life. Throughout this music video I would create the alluring scenes with all the things that Flo Rida uses in his videos.
Below is Flo Rida's music video 'Whistle' to show how he represents himself and the lifestyle.
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