Developing our music concept

We researched on other ideas to use in our music video.The whole feel we want our video to give off is a playful, fun, childish feeling without copying the original music video for the song. This is when we came across:

Selena Gomez - Hit the lights

In the video you'll notice people running down a hill with large balloons, this gives off a 'happy feeling' and also incorporates the childish aspect. We want to add the balloons to the image because of the whole childish persona of the video. Also, due to the video being about when you were younger balloons add to that vision.

Lilly Allen - The Fear

The end scene in the video shows a large house with lots of balloons, this part is the same as above. But, what we liked abut this video is the pastel colours and how no colours are dominating the scene which still allows you to focus on the singer.

Rizzle Kicks - Dreamers
There were a few aspects in this video which we wanted to incorporate and develop into our own. The beginning shot of the wall gave off this fairy tale like look with the large writing, we like this due to people people able to relate to the words. The large tea cup in the video also caught our eye because it, again, gave off this playful, childish feeling which relates to their characters. There is also a shot where they are standing in front of pictures of themselves when they were younger, we wanted to use this, yet develop it, to have it relate to the lyrics.