Initial Ideas

Over the course of summer we were told to come up with 3 initial ideas for a music video.


Initial Idea 1: Ed Sheeran - The A Team

Ed Sheeran is an organic star, he doesn't focus on his image or what he looks like but only on his music and how it can relate to people. Hes not constructed which means the record label he is signed to doesn't push him to do anything but lets him do and dress how he wants which gives him Independence and freedom. People are drawn to him not only because of his pure talent but also due to him writing his own music which gives him originality. When people go to his concerts they don't receive a flashy, over the top performance but literally him and his voice, this connects with the fans because not only do his songs relate to people but ht makes them feel like hes singing because he wants to connect with them and not because of the famous lifestyle.

 

Treatment for music video

When thinking about a music video I would like to create for the song ' The A Team', I would do it in black and white due to the more calm and true feeling of black and white videos. The video would be a narrative, following the life (in a day) yet relating every part to his lyrics, I feel like this would give an 'organic feel' to the video due to it not being about him dancing or something like Justin Bieber but about his song and the girls life allowing you to get drawn into the story. Through out the music video there would be parts of him alone playing his guitar, what this does is focus the viewers attention on him and his music and not about the big synthetic feel of some videos. I would also opt to put in close ups because this allows the audience to feel like they are getting to know the singer and feel as if they are able to relate to the video a lot more which makes it more personal. Focusing all of these aspects gives off the simple, careless, music loving, organic star image.

Below is Ed Sheerans music video for 'The A Team' to give an idea of his style and music.