Development for our music video

In class we were put into groups, in my group there is: Molly, Daniella and Sola.

We instantly started brainstorming and came up with a main idea.

Rizzle Kicks - When I was a youngster

Rizzle Kicks are presented as focusing on their music rather then their image, but, they still give off this laid back, playful and interesting star image which attracts people to them. Also, because they are young boys who can actually sing means that more girls are drawn to them but because they incorporate rap into their music it therefore allows them to attract a wider audience.

On the right shows Rizzle Kicks performing a show, they are using simple lights and a calmer stage which instantly gives the impression off that they are trying to relate to their fans by focusing their attention on them and their music. Also, looking at their clothing, is normal clothes like t-shirts and shorts. They aren't going for the in your face and over the top look but simple and more their age which allows people to relate to them as they see them as being more like the audience.

The reason why we chose this song is because we liked the upbeat, fun and childish feel of the video. We were also attracted to their laid back persona and how interesting their voices sound. Below is the music video for the song.

As you can see its a very relatable  song and the way that they have done the video allows people to really loose their imagination. We liked the idea of them having younger versions of them, however, when thinking about our music video we don't want to copy them but make it our own. This was when we came up with the idea of showing a romance through time, representing how their love has lasted so many years. Developing on this idea will take time but putting all our focus and our skills will allow us to create a strong video concept.