Developing Ideas: Take two

For the music video we knew that we had many paths that we could take with it but it was all about finding the right one. Below are ideas which we came to a conclusion of.

Idea 1
W head the idea of him waking up and walking around London, down the old and 'quirky' cobbled streets of individual areas. We thought of places lie Brick Lane and so on to give it that edgy feel to the music video. The main concept of the video was him looking or trying to meet up with the love of his life. We wanted to show a carefree, music loving character that was on a journey to find his love. But in the end it being unable to happen due situation which could not be over come, like walking straight past each other in a street.

Or

Idea 2

This idea was slightly similar to Idea1 but only in small parts, wanted to have him waking up in his bed and go on a journey through London, however, he would be on a bus for the majority of the trip. We thought about hiring one of the old London buses because we felt like it added to the whole feel of the video. As the journey progresses, he stops off at iconic areas like Big Ben or Buckingham Palace, and throughout this he would be sitting on the top deck of the buses alone. Different characters would slowly come on in situations which when we would sing they suddenly felt an uplift in emotions, for example an elderly man who just lost his wife, a couple fighting or even a child that is being bullied at school. We want to increase the focus of the lyrics because the song is meant to make people feel good and bring their emotions up and make them happier, so this is why we focused on the lyrics to really enhance the story line.

Overall, we chose Idea2, this is because the song feels like a British classic as you say and we want to add components of true British history to the video.