The use of Digital Technologies in relation to our video and campaign

Below is an image of a diagram that myself and my group drew up in class. It shows the various digital technologies that we used throughout the process in creating our video and campaign.

We used various software's like Final Cut Pro, After Affects and Photoshop to edit the video and create the CD digipak. We used Lightroom to edit the images that we wanted to use for the CD digipak and for the website. After Affects was vital to add CGI, Computer Generated Images. We then overlaid the fireworks at the end, over the house, this allowed us to add a bigger effect and more of a explosive finish. We also used this to light up Luke Higgins face so that the viewers could see his face more clearly.


We used a steady cam to film the video, this was because we wanted to shoot in one shot this technology allowed us to create a smooth and not 'bumpy' video.
We used stage lights for the shoot, allowing us to light the various scenes. Enhancing there various scenarios in each room.
We used a flip camera and a Nikon camera to document the day of the shoot, displaying the different things we needed to do in order to create the final product.


We used a website called WIX to create our website, allowing us to add in social networking sites, like Facebook links, and various information about Luke and to overall promote our artist.


We also used E-BLOGGER to evaluate our process and create an online diary. This has allowed us to display our different stages of development and creative process. This digital technology has allowed us to improve our communication skills from AS to A2, allowing us to be more creative by using various things like Prezi.


Before creating the final video, in post production, we created a storyboard animatic. This made sure we knew exactly what outcome we wanted our final video to turn out like.


Overall, the various technologies has allowed us to move to different stages in development. Letting us be creative and create ideas as to what direction we wanted to go with the music video. The whole process was difficult, yet, at the same time, was very exciting and fun.